Olive Health App.
The Olive app is designed to promote a healthy lifestyle, providing users with tools to monitor daily calorie intake, track nutrition details, and receive personalized recommendations for exercises, recipes, and insights into vitamins and minerals based on their goals. The app goes beyond nutrition, assisting users in tracking activities, establishing routines, and emphasizing the importance of consistency for overall well-being.
Key Features:
-
Keep track of calorie, sugar and water intake and how much energy is expended through exercise and movement during the day.
-
Logging food and exercise type and time
-
Learning about healty nutrition, stress management
Overview
Onboarding
Creating exercise routine
Taking Test
My Role
Design Process
Tools
Figma
Business Requirements
Purpose and Context
The purpose of Olive is to offer users a comprehensive platform that supports their health and well-being goals. Users seek a user-friendly portal to monitor their information, make informed dietary choices, and achieve their well-being objectives. The context revolves around addressing users' needs for a holistic health solution that encompasses nutrition, exercise, and overall well-being.
Target Audience
Designed for individuals aged 25-55 who are actively seeking to improve their well-being through better nutrition.
Profile:
-
For city dwellers with fast-paced lives.
-
For those who want to make healthy food choices and adopt a nutritious lifestyle
-
For those who wish to break free from unhealthy eating habits and establish a positive relationship with food
-
Individuals looking to incorporate regular exercise into their lives
Competition
We will conduct a thorough analysis of potential competitors, starting with MyFitnessPal as the first and 'Fit Bit' as the second. This comparative analysis aims to provide insights into the strengths, weaknesses, and unique features of each platform, contributing to a comprehensive understanding of the competitive landscape.
​
Review Findings and Improvement Opportunities for Olive App:
-
Food Information Loading:
-
Streamline the process by adding a voice search feature for quicker food input.
-
-
Measurement Units:
-
Simplify by adopting standard kitchen utensil measurements or allowing user preferences.
-
-
Onboarding Nutritional Habits:
-
Collect user nutritional habits during onboarding for personalized recommendations.
-
-
Emphasis on Holistic Well-being:
-
Highlight both healthy eating and regular exercise for a comprehensive approach.
-
Risk/Opportunity
-
Market Saturation:
-
Risk: Capturing user attention amidst market saturation.
-
Mitigation: Leverage post-COVID health app interest, introduce distinctive features, and foster an engaged community through feedback.
-
-
Complex Navigation:
-
Risk: Creating a complex navigation system during feature definition.
-
Mitigation: Focus on meticulous wireframing and prototyping to streamline user experience and enhance navigation simplicity.
-
Objective
The objective is to observe an increasing number of users consistently engaging with the Olive platform, utilizing its features to monitor health, gather information, and successfully achieve their well-being goals. The aim is to provide a seamless and effective tool that becomes an integral part of users' daily routines for maintaining a healthy lifestyle.
User Research
For user research, a face-to-face online interview and survey lasting approximately 15 minutes was conducted.
Research Goals
-
Explore and comprehend motivations for adopting and maintaining a healthy lifestyle.
-
Gain insights into challenges users encounter on their journey to a healthy lifestyle.
-
Investigate the resources and methods users employ in pursuing a healthy lifestyle.
-
Understand users' perspectives and aspirations regarding a healthy lifestyle.
User Interview
Conducting user interviews was a pivotal step, offering the chance to engage with users individually and gain insights into their experiences. This direct interaction fostered empathy, providing a profound understanding of their needs, desires, and challenges. The interviews not only helped uncover needs that might have been overlooked but also contributed to the development of distinctive features that set the app apart. Through open-ended questions and candid conversations, I could reveal unspoken needs that other methods might miss. This direct line of communication proved invaluable in clarifying requirements, understanding feedback, and ensuring that design decisions were well-informed and user-centric.
3
Participants
16
Questions
20
Participants
16
Questions
Surveys
Surveys were structured from a diverse group and multiple participants, allowing me to collect consistent feedback by ensuring each participant was presented with the same set of questions in the same format. Feedback regarding the needed features could enable the features of the Olive application to develop and become specific. It allowed me to structure factors such as age, occupation, and get to know my audience by giving me the opportunity to compare responses between different demographic groups and geographical regions. Participants generally felt more comfortable in an anonymous survey environment and gave honest feedback. The information I received from people with food addiction problems was especially useful to me.
User Needs
Pain Points
Solutions
-
Users need to have a routine for exercise, eating times
-
They want to have some good habits and also quit bad habit
-
They want to cook healty food at home
-
They want to track the progress changing in their body with scientific information
-
They are eating healty but irregular
-
Having a small phone or computer screen can be frustrating when they want to exercise.
-
Often encountering ingredients that are difficult to find or expensive in recipes
-
They experience confusion due to the excess of information circulating around
-
Facilitate routine establishment and adherence by providing accurate information.
-
Enable users to cook healthy meals with available ingredients using an elaborate filtering system.
-
Allow detailed tracking of food consumption and daily energy expenditure.
-
Enhance user engagement by preparing questions based on their nutritional habits and exercise abilities for personalized assistance.
User Personas
User personas allowed me to focus on the specific and nuanced needs of individuals, providing us with a valuable opportunity to empathize with users. It served to explain user pain points, introducing the idea that an important aspect of the user's journey lies in establishing a well-structured routine. This understanding gave me the idea to develop the app on a routine-oriented experience for the user.
Simon is a passionate advocate for arts and culture. He loves reading, writing and listening to music. He is also a keen observer of the world around him and enjoys writing about the people and places he encounters.
Simon is a kind, intelligent and thoughtful man. Always ready to lend a helping hand and always up for a good chat. He is a valued friend and colleague and a loving father who enjoys spending time with his child on weekends.
Everyday Activities
He spends most of his time editing and writing assignments for the culture and art magazine from his office, and his flexible schedule allows him to host a weekly radio program dedicated to music.
Goals and Needs
-
Aims to create a consistent exercise routine to achieve and maintain optimum fitness
-
He's also motivated to hone his culinary skills and collect dairy-free recipes to ensure the nutritional needs of his daughter, who has a dairy intolerance, are met.
-
Adopting a set of healthy habits is an integral part of one's lifestyle and helps keep fit and improve overall well-being.
Motivations
-
Spend time with his daughter
-
Prioritizing fitness to begin a fresh chapter
-
Changing life style
Frustration
-
He has a strong dislike for the gym environment, finding it uninspiring and unappealing
-
His child has allergies to some foods
Age
Location
Status
Occupation
35
Frankfurt
Divorced
Editor, Writer
"I don't want to be a clumsy father, I want to be able to do physical activities with my child and set an example for her in this regard."
User Research Reports
Finding the Goal
Action
-
Utilize targeted questions and a filtering system for effective user needs and goal determination.
-
Gather information about the user's lifestyle, preferences, and challenges.
-
Use gathered data to offer personalized recommendations and support, uncovering potential user needs they may not be aware of.
-
Transform user wishes and needs into short-term goals for creating a routine.
-
Break down large goals into smaller, manageable steps for user progress and motivation.
-
Offer users decision-making opportunities for greater ownership and commitment to their goals.
Info and Resources
Support
-
Deliver personalized content and resources tailored to users' needs and desires.
-
Provide information and tips to motivate users and facilitate goal achievement.
-
Establish a supportive community moderated by users to provide mutual assistance.
-
Foster an encouraging environment for motivation and goal adherence.
-
Create a lifeline for users facing challenges by connecting them with like-minded individuals.
Affinity Maping
Wireframes
.jpeg)
"In the freehand sketching phase, I began by outlining the app features using icons, ensuring clarity. I meticulously selected familiar descriptions and images relevant to the target audience, aiming for intuitive recognition. My focus was on crafting a design that is minimalistic yet practical for seamless usability."
Low Fidelity
High Fidelity
Usability Test
Goal
This usability test plan provides a structured approach to evaluating the Olive Health app's key features. By observing participants' actions and gathering their feedback, we can identify areas for improvement and ensure that the app is meeting the needs of its target users.
Objectives
To evaluate the usability of the Olive Health app's Log in and sign up process, exercise routine creation, quit smoking counter setting, and recipe search functionality
Participants;
-
are able to complete the testing tasks without significant difficulty.
-
find the app to be easy to use and navigate.
-
find the app's features to be helpful and valuable.
User Flow
Exercise Routine Creating
Open the App
Sign Up
Log
In
Oboarding
Process
Directing Page
Home
Page
Goals
Exercise
Creating
Receive Suggested Exercise Videos
Log
In
Profile
Page
Exercise
Ability
Test
Resources
Page
Exercise Videos
Usability Test Report
Participants generally navigated the pages without major issues, but faced challenges due to a lack of information,
not knowing the next steps. Specific observations include:
-
Users experienced difficulty initiating tasks promptly, desiring clearer instructions.
-
The goal creation page was perceived as cramped and visually confusing, suggesting the need for improved element separation and a step-by-step process.
-
The conclusion of the quitting smoking task left users unclear about the next steps, indicating potential improvements in user guidance.
-
Users suggested directing them to the dashboard after goal creation for better clarity.
-
The filter icon on the recipes page was challenging to notice, indicating a need for improved visibility.
-
Some users found the messaging and notification icons in the Resources section unnoticeable or incomprehensible, emphasizing the importance of more descriptive titles and information.
-
Consider presenting icons with accompanying text initially, allowing them to be used alone in subsequent iterations.
-
There was consensus that the tester function felt more like part of the targets section, suggesting a reconsideration of its placement for improved clarity.
Design Collabration
The changes I made in the design as a result of the evaluations I requested with my colleagues.
Exercise Routine Creating
Before
In the previous design, users initially chose the number of weeks for their goal, selected exercise days, picked exercise times from a time picker, and then selected a workout video from the exercise page.
​
In the new version, users specify exercise days and durations first. In the next step, they can mark each exercise day and optionally add a video. They do not have to choose a video, they can also add their own sports to their exercise routine.
After
Home Page
I also updated my home page to align with the changes I made on the exercise creation page.
-
Titles and texts aligned to the left for enhanced readability.
-
Programs and exercises visually supported and accessible from the home page.
-
Users can directly play exercise videos and connect with other devices if desired.
After
Before
Design Style Guide
COM P ONENT S
IMAGERY
TYPOGRAPHY
COLOR
UI Design Principles
Emotional Design for User Engagements
Rewarding Interaction
Users create weekly profile photos reflecting progress toward personal goals, featuring animal figures symbolizing achievements. For example, someone quitting smoking may start with a fish image, progressing to a dolphin or loggerhead caretta, representing improved lung health. This approach provides benefits like visual progress representation, personalized motivation, positive reinforcement, increased health awareness, a sense of achievement, potential community building, and fun in goal-setting. The feature aims to enhance the user experience and foster a supportive community environment.
Developing Personality
Developing a health app acknowledges the personal and sensitive nature of health journeys, where users may feel judged or conceal emotions about their appearance and past setbacks. Recognizing the gradual nature of transformations, like muscle development and weight loss, I plan to offer ongoing motivation through medical references and real success stories. Illustrating tangible changes aims to boost user confidence and empower them to persevere in their health journey.
In studying design principles, I chose the theme of stones for my application to convey the message of balance in both body and life. The goal is to highlight that users can achieve their goals by visualizing their journeys with the application, metaphorically paving their way step by step, and finding balance.
Ton of Voice
The Olive app is dedicated to promoting a healthy lifestyle by encouraging individuals to achieve a balanced and fit body. It offers users a systematic approach to creating step-by-step routines and finding rhythm in their daily lives. Expert advice and factual information are provided to guide users on their journey. “It emphasizes that progress is a collaborative effort between user and app, with clear recognition that the app does not promise miracles.”
Copy/Language Guide lines
The language used in practice should be friendly but serious, avoiding playfulness. The aim is to consistently motivate and encourage users at every step, instilling belief in the realistic and effective nature of the content. Exercise videos should use empathetic language and avoid exaggerated, muscular figures. The images to be used for questions should be selected from sympathetic animal images, thus preventing users from becoming demoralized. Reminders should highlight tangible results that users may not immediately feel during the process.
Conclusion
What I learned:
-
Adopted a sensitive and non-judgmental approach in health and appearance interviews to create a safe and balanced dialogue.
-
Focused on determining essential features and sifting through ideas in a content-rich environment.
-
Embraced the principle of designing for the user's needs, leading to the elimination of personal preferences to prioritize simplicity and ease of use in the application.
Challenges
Understanding the competitive landscape of the health app market presented a challenge, given the abundance of successful applications. Through user interviews, a key insight emerged: many individuals grappled with maintaining order, leading to a thoughtful solution—introducing the concept of creating a routine. Recognizing that people often struggle to perceive immediate rewards for their efforts, the idea evolved to share real-time information about the positive changes already underway in their bodies. This strategic approach aims to address user challenges and provide timely motivation for sustained engagement.
Plans for future
Primarily, our focus is on establishing a community within the app, driven by user feedback. The goal is to cultivate a motivational platform where individuals with shared or similar objectives can connect and potentially participate in challenges together.